#Folio institutional vs axa software#
A matter that is both simplified, but also further limited, by the ongoing trend towards industry consolidation, that is splitting the market between a few behemoth wealth management firms (meaning larger but fewer enterprise opportunities), and a flood of small firms (who aren’t necessarily in the market for sophisticated, complex FinTech offerings, and can be expensive and challenging to reach from a software distribution perspective). And while at advisor (and especially enterprise) prices, that is still a healthy marketplace for software, it is further limited by the fact that not all advisory firms do the same thing, and the addressable market for any particular software solution may be even more limited (and is further complicated by the fact that overlapping advisor licenses made it difficult to count the exact market opportunity in the first place!).
The total addressable marketplace for financial advisor technology is limited, with a ‘mere’ few hundred thousand financial advisors (as contrasted with millions upon millions of potential users with direct-to-consumer software).
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